Digital Marketing Training

Digital marketing training courses by Bizolver include Digital Marketing Basic training and Digital Marketing Management training. The training courses will empower you and your team to be even better in the digital marketing of your business!

Digital Marketing Training for Employees and Business Owners

Digital marketing, or internet marketing, is the most cost-effective way to market your business. Bizolver digital marketing training will show you how to make your website search engine optimized (SEO). You will learn how to properly connect and optimize your social platforms. You will learn how to convert social engagement into website visitors and then into business leads. We also cover the essentials of content marketing such as website writing basics. We take into consideration other forms of marketing and advertising as well.

Digital Marketing Training
Basic Course 

This 4-module digital marketing course is designed for the beginner in digital marketing. It is designed for those who have zero, or very little, knowledge about marketing a business online. This is an ideal digital marketing training intro course for start-ups. Entrepreneurs will get to understand the basic digital marketing strategies they can leverage and manage.

Intro To Digital Marketing

Learn the value of a digital marketing strategy for your business. See how the various digital tools and resources can help your business growth.

Business Website Basics

A third of the world’s websites are built on WordPress! We deal exclusively with this platform. We will explore the strengths and abilities of using WordPress to promote your business online.

Social Media Basics

Social media is a powerful distribution channel for your content. This, in turn, can be used to build communities and engage with relevant audiences. On its own, social media’s value for business is limited. As part of a holistic digital marketing strategy it is very powerful for boosting your online presence. We will show you how to get set-up on social media platforms. We will also take a tour of their features to help promote your business.

Digital Marketing Basic Strategy

Once we have covered the basic elements of a digital marketing strategy we can get started with creating one. This is a project where we apply the knowledge gained in the course and bring it all together. This module will get you started on the path to basic digital marketing planning and taking the first steps to getting your business online. From there it’s a matter of maintaining and tweaking your strategy for better results.

Highly-rated digital marketing management training program.
Custom designed for your business and delivered by a professional.

Digital Marketing Training
Management Course with Certificate

This is the advanced digital marketing training offered by Bizolver. Participants should have a strong basic knowledge of a basic digital marketing strategy. This training is the ideal digital marketing training for employees, managers, and entrepreneurs. It is fully customized for each business and each participant. Graduates will receive a certificate of completion.

Digital Marketing Essentials

To start off the digital marketing management training program we will cover the basics. It is important to have an understanding of technical glossary of terms that will be used throughout the training. We will cover the skills and competencies required to execute the digital marketing strategy. A review of the tools and resources used and other introductory topics related to digital marketing will be covered.

Internet Market Research

In this module we learn how to use digital tools to identify your target market and demographics. There is also a persona profiling learning activity to ID your ideal clientele. You will learn how to use online tools to research topics, trends, and keywords relevant to your business goals and what internet users are searching for. These skills will be used on the regular basis throughout your digital marketing strategy. 

Content Marketing

You will learn about optimizing the three main types of content; words, images, and videos. Content will be applied to your web pages, blog posts, and social media. The words you will use in your language online are often different from the words you would use offline. How we will format and use these words in order to optimize for search engines like Google is key to a successful digital marketing strategy. Image and video editing combined with proper usage are critical for a successful digital marketing strategy. You will learn the proper strategies and exposed to the digital tools to help you achieve the desired results.

Website Management

You will learn why WordPress is the only platform that Bizolver uses and teaches with. This combined with a visual editor makes for an easier way to manage a quality website. You will learn the maintenance portion of keeping website technology up to date. You will also learn how to manage and optimize website plugins which offer more functions to your website. Updating information on your website is simple when you follow the rules and procedures which you will be shown. You will learn about user experience  that is balanced with search engine standards. We will make sure you know how to maintain and update a fast and effective website.

Website Marketing

When it comes to website marketing you want to make sure all the “2-way streets” are connected. You will learn how to integrate 3rd party applications like Google Analytics and social media platforms. You will learn how to take information from these sites to better enhance your target marketing from your website. We will explore how a blogging strategy can greatly increase the effectiveness of your website marketing. We will learn how to use tools for optimizing your website to better rank in Google Search results. You will learn to use a great tool that simplifies the SEO process.

Social Media Marketing

Social media marketing strategies are proven to help enhance your business visibility and connect with your potential, and existing, clients. Facebook, LinkedIn, Instagram, Twitter, Pinterest, and Google+ are popular platforms with ever-changing rules. You will learn which ones are best suited for your type of business and how to leverage them. Also, you will learn how to create posts that get your message out in a non-annoying way. We will explore examples of others in your industry and learn what they do that may be applied to your business.

Digital Marketing Strategy Project

Like most things in life and business, having a strategy will greatly increase your chances of success. In this final module of the training course you will apply the knowledge and understanding acquired throughout the course. You will plan and develop a digital marketing strategy specific to your business! We will identify your value statements, ideal clients, geolocations, competitors, and your offerings. Bringing this all together into a solid digital marketing plan for the next 12-36 months!

The following are optional digital marketing training modules. These are not included by default. They are optional add-ons to the training program. Let us know if you are interested in any of these add-ons and we will add them to your training program.

Blogging Strategies

In this module, you will learn why blogging is so powerful for digital marketing of your website. You will learn a simple formula for getting started with blogging and how to keep it going. It will be a great way to get many things done with a single action! When you post a blog article you are creating fresh new content. This can be optimized with proper blogging strategy. This can help build your website by promoting your target keywords and terms. You are engaging with your audiences on your website and social platforms, and informing the world with valuable info that you are sharing. With enough blogging done right one can soon become more known as a subject matter expert and have more influence in the market.

Ecommerce Management

Bizolver only teaches ecommerce using the WooCommerce platform which is owned by WordPress and the marketplace leader. When it comes to ecommerce function on a website it is important to know a lot of little tricks that can help avoid complete failure. Too many people have visions and hopes of selling online but don’t necessarily know how to go about it the right way. Creating product pages for physical and virtual products is the main area of training in this course. You will also learn about shopping cart set-up via taxation, shipping, product options, categories, coupons, and more. You will also learn SEO strategies to make sure your product pages will have the best chance of ranking in Google Search.

Cut through the clutter of the internet and make informed business decisions!

This business training will help you understand what’s involved in digital marketing today and the tech used to get the best results.

Digital Marketing Training FAQs

Who is digital marketing management training for?
This training was designed for individuals with a basic understanding of marketing, advertising, and sales. They would have a desire to learn how to leverage modern technology and strategies. For employees looking to acquire new roles in their organization or enhance their current roles. These could include; admin and office staff/managers, marketing staff/managers, sales staff/managers, web developers, graphic designers, etc. It is also for entrepreneurs who are very hands-on and looking to save on corporate spending.

 

What will I learn from the digital marketing management courses?
  • General understanding of the technology related to digital marketing, advertising, and sales.
  • Learn how it all comes together to generate a successful online presence
  • Create a basic strategic digital marketing plan to align with the organizational goals
  • Gain an understanding of how to apply the technological and strategic skills acquired
  • How to manage the overall digital marketing strategy on the long-term basis

What are the dates, times and location of the courses?

Together we choose the dates that work best for the both of us. The location of the training is typically your place of business. If this is not possible we can make other arrangements such as remote e-learning.

What are the methods to measure successful learning?

There will be short quizzes at the end of each module plus an end of course exam. Most importantly, there will be a project to develop or optimize the digital marketing strategy and leverage modern technology for your business.

What is my investment in the courses?
  • You may qualify for this course for one of the various government training grants which can cover a portion of course tuition and materials
  • The course will require approximately:
    • 30-45 hours for technical training
    • 3-6 hours for projects and assessments
    • Additional support hours will be available post-training to help guarantee your success
  • Pricing details can be found in the Pricing section of the proposal.
What is the return on my investment?

You gain up-to-date, relevant, and clear info to bring you up to speed on the current trends. The digital marketing trends and rules change often. This constantly reshapes the business landscape. Using this technical training you can consider where your business is at currently. Then develop a strategy that makes sense for your business goals. Finally, take action with your digital marketing strategy and succeed! Outsourcing all of this type of work could cost your company tens of thousands of dollars. Also, you are investing in modern skill sets that will enrich yours, and your team’s, performance and overall job satisfaction.

Start learning how to better manage your digital marketing strategy in-house!

You also need confidence that the training provider is not only qualified to train businesses but also has real-world experience, and a great personality match. It’s important for us to have a phone call or in-person meeting to dive into the details a bit more. The first step is by reaching out to us by using the contact form below.

Digital Marketing Training Contact

Bizolver is based out of Moncton, New Brunswick. The business training and meeting space is located at 126 Halifax st. Parking is available all around the building. Meetings must be booked in advance.

On-site training for businesses that prefer this method of delivery is also available throughout New Brunswick. Some of the common areas include Moncton, Dieppe, Riverview, Fredericton, Shediac, Bouctouche, Hillsborough and more. Let us know if you want on-site training.

Outside of New Brunswick clients can take advantage of remote training via internet and telephone for certain topics.